Marketing
When marketing your product or service in a non-English speaking country there is more to consider than simply translating your marketing literature. You will also need to be aware of the cultural implications of your product, packaging and marketing campaign.
Translation and interpreting
The RLN can help you source quality-assured providers to ensure your marketing literature is suitable for a global audience. We also have the following free downloadable guides to assist you:
Commissioning Interpreting Services (download now - pdf 175 KB).
Translation (download now - pdf 99 KB).
Website localisation
Although English remains the predominant language of the web, users still prefer to be addressed in their mother tongue. A website will be accessible worldwide but without localising it to the target market it will not be understood worldwide. You should consider that it is not only the words that will need changing but also the format i.e. date, time and payment functions, to ensure your site will function effectively in that country.
The RLN can help you to locate providers of website localisation. We also have a range of free podcasts to guide you in this area - please visit RLN Podcast and register to browse the range of free podcasts.
Check out our free downloadable guide ' Adapting Materials for International Markets' for further useful tips and guidance (download now - pdf 532 KB).
International marketing
coming soon!
How it can all go wrong
Visit www.engrish.com for amusing examples of how errors in translation can cause embarrassment and offence.
Further help
Please contact us for further advice on international marketing, sourcing translators and interpreters and website localisation.
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