News

£60,000 Norse Code 09 July 2008

A £60,000 marketing campaign has been launched to encourage Scandinavian visitors to discover the East Midlands.

Funded by East Midlands Tourism, East Midlands Airport and VisitBritain, the campaign will run until spring 2009.

Dedicated language websites offering themed itineraries and competitions will be supported with online advertising and tailored newsletters.