Cultural briefings
These guides offer practical advice for those wishing to conduct business in other countries and are an excellent basic introduction to each country - more will be added throughout the year!
Click on the links below to download a pdf briefing which will give you a quick introduction to the language and culture of your chosen country.
*E* denotes a forthcoming event relevant to that country. Click on it to find out more details.
Other useful publications
Denmark Culture Report
The information contained in this report is based on a number of sources, including the UKTI Denmark culture workshop in November 2007 in Cambridge, discussions with both English, Danish & Swedish businesses and business support agencies in Denmark, and information supplied by the life sciences employer federation the Medicon Valley Alliance, based in Copenhagen.
Download the report (pdf 85 KB) 
France Business Culture Report
Produced by UKTI, this report addresses the differences in doing business in France and the UK, whether it is necessary to speak the language and how business etiquette and culture can affect marketing materials, meetings and working hours.
Download the report (pdf 578 KB)
India Business Culture Report
Produced by RLN East and UKTI, this report is based on existing sources of information and a UKTI trade mission to India in October 2007. It is designed to prepare UK businesses to enter the Indian market.
Download the report (pdf 247 KB)
Japan Business Culture Report
Produced by the RLN East and UKTI, this report is designed to prepare UK businesses when approaching the Japanese market for the first time. The information in this report is based on sources including three UKTI Japan culture workshops, discussions with Japanese and English businesses in Japan as well as material from existing UKTI publications.
Download the report (pdf 402 KB)
Saudi Arabia Culture Interview
Produced by the RLN East and UKTI, these culture notes are based on an interview and UKTI visit to Saudi Arabia in October 2007.
Download the report (pdf 431 KB)
South Korea Business Culture Report
Produced by the RLN East and UKTI, this report is based on a UKTI workshop, market visit and discussions with business support agencies in South Korea. It is designed to better prepare UK businesses when approaching the Korean market for the first time.
Download the report (pdf 321 KB)
The Amber Road: A journey through the new countries of the European Union
A guide to the ten countries which acceded to the European Union in 2004. It includes information on culture, history, language and food and drink.
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